Social Media

Twitter Backing Off E-Commerce

In a recent tweet, I highlighted the news that apparently, Twitter is backing off finding a cool way to integrate ecommerce elements directly into the Tweet stream. Integrated ecommerce is a hotly desired next-generation feature within the various social networks.  Pinterest is leading the way; Facebook is stumbling, even though they’ve had a significant head start. Twitter is now pulling back from it — redirecting their internal team dedicated to it, onto other things. I think two things are going on here: People are still reluctant to buy on social networks. A ‘click......

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